Origin
We want every product story to begin with clear, verifiable information about where it comes from.
HA LONG OYSTERS A NGUYENX VISION
From Ha Long
to the World.
A Vietnamese oyster story shaped by place, people and a vision for tables beyond our shores.
A brand direction in development by NGUYENX.
ORIGIN · QUALITY · PEOPLE · RESPONSIBILITY
A DIFFERENT KIND OF STORY
More than an oyster.
A sense of place.
NGUYENX aims to build a Vietnamese oyster brand that carries the character of the Ha Long region to the wider world. We are at the beginning of that journey: shaping a clear story of origin, thoughtful standards and the people behind every step.
The story behind the visionWHAT GUIDES US
Four values.
One direction.
Quality
Our ambition is to build consistent standards from cultivation and harvest through processing and storage.
People
The people who grow oysters along the coast deserve a visible place in the story we tell.
Responsibility
We are working toward a more considered relationship with the sea and the communities around it.
OUR DEVELOPMENT MODEL
From the growing area
to the table.
Our farm-to-table vision connects each stage of the journey. These are the capabilities and standards we are working to develop, not a claim that every step is already in place.
01
Cultivation
Developing clear standards for the growing area.
02
Harvest
Planning careful handling and quality checks.
03
Preparation
Building the right processing and freezing approach.
04
Traceability
Working toward transparent origin information.
05
Global tables
Preparing for the expectations of international partners.
A PORTFOLIO IN DEVELOPMENT
Made for different
tables.
Three product directions, developed in stages for professional kitchens, selected experiences and convenient cooking.
01PLANNED DIRECTION
FOODSERVICE
Professional
A planned frozen oyster line for restaurants, hotels and import partners seeking dependable quality.
02PLANNED DIRECTION
SELECTED RANGE
Signature
A future selection shaped around sensory character and a clearly told origin story.
03PLANNED DIRECTION
RETAIL DIRECTION
Ready-to-Cook
Convenient prepared formats we aim to develop for international retail markets.
A CONVERSATION STARTS HERE
Let’s bring a Vietnamese story to the table.
Interested in the direction we are building? We would be glad to hear from you.